Good things take root

A friendly family of plants for a shop that believes everyone has green fingers. An illustrated identity full of character, from the window to the potting bench.

The idea

Sprout is the kind of plant shop you pop into for a fern and leave with a new friend. Its illustrated world needed to capture that easy warmth. I created a cast of slightly wonky plants, each with its own personality.

Making it happen

The visual language grew from cut-paper experiments: chunky leaves, curved stems, and pots that never look too perfect. A flexible palette and modular illustrations let the team mix and match designs across wrapping paper, care cards, tote bags, and the shop window.